Big Ass Fans are an industry leader in commercial, industrial and residential airflow and are proudly responsible for the world’s best selling fan. While they already had a strong presence in the commercial and industrial space, they needed a product that would allow them to promote their stylish residential fans to the architecture and interior design market.

A coffee table book was the perfect opportunity. I designed the 22-page book, showcasing beautiful interior imagery of their residential fans along with product info and case studies.